Creative - AD
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WALK ON THE BRIGHT SIDE

Transitions is a brand of photochromic lenses belonging to the Essilor group.

I wrote and supervised this long film.
The idea was to show various transition scenes with several characters
in a lifestyle way. Shy, our main role is the guideline of this journey.
He is dancing and spreading positive energy all around him.
He leaves shadow to #WalkOnTheBrightSide.

COUNTRY
World

PRODUCTION
Director : Paul Ward
Production : Control

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Original Moodtape
( iconographic research and video edit made by myself )