Creative - AD
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COACH

In a hyper-competitive society with academic pressures, cultural values, and strict societal norms,
Gen Z finds it difficult to take the time to reflect on what they want to be in life.

This story is a sequence of scenes where young Chinese people encounter two versions of themselves.

We see projections of what they’ll become based on their choices.

#CourageToBeReal

COUNTRY
Worldwide

PRODUCTION
Director : Henry Schofield
Production : WANDA

AWARDS
L.I.A
GOLD - Production & Post Production - Cinematography
GOLD - Production & Post Production - Editing
SILVER - Production & Post Production - Direction

CLIO
GOLD - Film Craft
CLUB DES AD
🔴 Rouge Gold en VFX.
⚪️ Blanc Silver en Direction Artistique.
🔵 Bleu Bronze en Montage.
🔵 Bleu Bronze en en Photographie.
🔵 Bleu Bronze en Réalisation.
D&AD
Shortlist - Cinematography / Fashion Film
Shortlist - Luxury / Film & Motion / 2024